BE MORE RELEVANT, TO MORE CUSTOMERS, MORE OF THE TIME.
Understand your audience
Free analytics that help you uncover who is visiting your website and why, in real-time
Track advertising campaigns
Free tool helping advertisers and agencies track and audit their advertising campaigns
We believe in understanding why
In today’s digital world, genuine understanding is hard to find.
Your visitors and customers are more than stats and numbers, yet the only easily accessible insights about your audience concentrate on what they viewed, where they came from and how much time they spent on a page.
We believe in learning about who your customers are and why they do what they do.
That’s why all our tools use Emotive Segmentation
- a completely new way of understanding the motivations, aspirations, attitudes and values of your customers.
Explore Emotive Segmentation
Discover Our Segmentation
Emotive segmentation handbooks
Explore all the Emotive Segments accessible inside WHY suite of products. Browse the rich digital profiles which combine detailed demographic information with the emotional drivers and personality traits of your customers. Download the UK handbookDownload the US handbook
Emotive Segments Overview
Interested in a high-level summary? Download and print out our 2-page PDF for a high-level overview of all VisualDNA Emotive Segments across the UK and US. Download the summary
We ask the questions the others cant
Understanding. It’s how we relate to one another. It’s how our lives and experiences are shaped. It’s how the world works. But in today’s digital world, genuine understanding can be hard to find.
We’re living in a world of big data, where basic observations are taken as insight, and where the very things that make us human go unnoticed. At VisualDNA, we know that what really matters is what’s inside.
We see online users as people; living, breathing and irrational. We get to the core of them – their emotions, attitudes, and what drives them – and we make this information freely available to everybody in real time.
We ask the question that others can’t. We ask why people do the things they do.